In a world of constant media bombardment, staying on the cutting-edge of advertising can be the difference between survival and business failure. We provided a versatile solution to a complicated product.
Application
Exactec, a manufacturer of plastic fabrications and printed media for the point of purchase industry, was approached by a client to produce a unique advertising counter display. This product was to feature interchangeable advertising messages on check-out counters.
Challenge
The main concept of the product involved advertising messages that would change periodically. The plastic extrusion needed to fit perfectly with the clear protective acrylic components.
Approach
The design approach focused on dimensional precision. If the plastic extrusion was on the high side of tolerance, the acrylic panels would disengage. However, if the plastic extrusion was on the low side, they would not fit and have to be resized. Either option would create additional time and expense. By utilizing vacuum calibration tooling, we ensured consistent quality product.
Result
The result successfully united a plastic profile extrusion, acrylic fabricated sheets and injection molded end caps that could be assembled consistently time after time.
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